That Resort Girl Reaches 100,000 Instagram Followers
That Resort Girl, the popular resort review and travel brand created by Traveluxe Founder and CEO Meg Kinnerk, has reached 100,000 followers on Instagram, marking a major milestone in the growth of the Resort Girl community.
CHICAGO, June 1, 2026 — That Resort Girl, the travel-focused social media brand created by Traveluxe Founder and CEO Meg Kinnerk, has reached 100,000 followers on Instagram, marking a major milestone in the growth of Traveluxe’s consumer audience.
Through That Resort Girl, Kinnerk shares candid resort reviews, destination recommendations and practical travel advice designed to help travelers answer one deceptively difficult question: Where should I actually stay?
“People don’t need another endless list of resorts,” said Kinnerk. “They want someone to help them figure out which one is actually right for their trip. That’s really what That Resort Girl has become, a place where I can share what I know, what I love and, sometimes, what I wouldn’t recommend.”
The audience has grown organically around Kinnerk’s straightforward approach to travel content, particularly resort recommendations for families and couples traveling to the Caribbean, Mexico, Hawaii and other popular vacation destinations.
But the impact has extended well beyond social media.
That Resort Girl has developed into an important consumer-facing arm of Traveluxe, connecting travelers looking for trusted recommendations with the agency’s nationwide team of professional travel advisors. Social media content has generated travel inquiries and bookings for Traveluxe while helping the agency build an audience it can serve beyond any individual social platform.
The 100,000-follower milestone reflects Traveluxe’s broader evolution from a traditional travel agency into a company combining professional travel planning, advisor expertise and a growing travel media presence.
“For me, the most exciting part isn’t the number,” Kinnerk said. “It’s seeing someone find us because of a resort video, trust what we’re telling them and then become a Traveluxe client. Social media has given us an entirely new way to connect people with really good travel advisors.”
About That Resort Girl
That Resort Girl is a travel media brand created by Traveluxe Founder and CEO Meg Kinnerk, featuring resort reviews, destination recommendations and practical vacation advice for travelers looking for expert guidance on where to stay.
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About Traveluxe
Founded in 2010, Traveluxe is a full-service luxury travel agency helping families and couples plan extraordinary vacations with expert guidance and personalized service. The agency specializes in luxury resorts, all-inclusive vacations, cruises, Disney destinations, Hawaii, Alaska, the Caribbean, Mexico and Europe.
Traveluxe combines firsthand destination knowledge, preferred industry relationships and a nationwide team of professional travel advisors to help clients choose and plan vacations with confidence.
